Creative Critical Reflection Blog

 

Name: David Vidal

 

Creative Critical Reflection

1.      1. How does your product use or challenge conventions AND how does it represent social groups or issues?


 My product challenges, an issue that many encounter, which is poor quality from audio streaming devices. My product does not really challenge conventions, as Beats Headphones are typically filmed in a variety of locations. Ranging from common places such as parks, or fields, or basketball courts, to big cities and well renowned streets.   

 

 2. How does your product engage with audiences AND how would it be distributed as a real media text?

 

 My product engages with audiences, by displaying the perks and features of our product, not just the overall look of the product. Unique features such as a 40 hour battery capacity, class 1 Bluetooth, and a custom comfort with adjustable ear cups. It would be distributed as a real media text through online media platforms such as YouTube. 

 

 3. How did your production skills develop throughout this project?

 Because of this project I had to learn to communicate using different words. Words that I normally was not accustomed to such as high angles, low angles, close-ups, medium close-ups, extreme close-ups, etc. I also developed patience specifically when we were filming. Because many times for example, we would mess up a shot, or an angle and we would have to redo it. 

 


4. How did you integrate technologies – software, hardware and online – in this project?

Since I filmed the commercial using a cell phone we had to learn how to transfer the clips to our computer so that we could edit it. Without compromising the quality of the clips. Also I navigated through an editing software called Premier. Which is an editing software without a watermark. So far it has been a very efficient editing software. Personally I most definitely can say that I'm satisfied with the experience which Premier has presented. 


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